Search Engine Optimization

Search Engine Optimization1Are you trying to get your website to show up in Google search results?

Have you been planning to build a website and want to ensure that it is developed to rank well on search engines?  What you are looking to accomplish is what is referred to in the online marketing industry as SEO, or Search Engine Optimization.

As defined by one of the worlds leading  SEO authority sites, Search Engine Land, SEO, or Search Engine Optimization is “the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”

SumTotal Marketing has more than 20 years of experience in Search Engine Optimization.   We can help you improve your businesses results on search engines locally, or around the world.

There are many different strategies and tactics that are employed to improve results depending on the businesses needs.

  • Local SEO – If you are a business that serves customers primarily in your local area you will probably benefit most from local search engine optimization.  This involves making sure your site is listed in all relevant local directories and has all the attributes associated with that business highlighted in each of these directories.  It is also of vital importance that a local site contain local content related to the business and products or services that it provides to its local market area.
  • On Site SEO – This is the process of optimizing the website itself for search engines to crawl.  Crawling is when a search engine sends out its robots to view, categorize, and index pages across the internet to determine the information available on the site and the search terms and topics on the site that people who are searching might find relevant.  There are many important things to consider when building on site SEO including Title Tags and Meta Tags.
  • Off Site SEO – Link building is the most commonly known aspect of off site search engine optimization.  It includes appropriate directory listings, but may also include finding sites in the same, or similar categories that have content related to your sites content that may be willing to link to your site.  Off site SEO may also include building a variety of mentions of the company’s brand name, social media attributions, etc.
  • YouTube and Other SEO – There are many opportunities to develop search engine rankings through other methods like posting videos on YouTube, or images on Pinterest.  Its often easier to get a video or image ranked on another site in search results than it is to get the site itself ranked for a term.   Using the benefits of these rankings and linking back to the site itself can provide advantage to the website itself.

If you would like more information on how SumTotal Marketing can help you with Search Engine Optimization please feel free to call us at (714) 868-6247 or contact us.