Demand Generation, Lead Scoring, Nurturing, Tracking, & Follow Up
- Using all channels: search, social media, email, etc.
- We use content development and other methods to attract interest and demand to the website to drive traffic.
- We track and score the visitors interest and intent based on their activities.
- Depending on the visitors intent we provide a variety of messaging that fits with the interest and intent of the visitor in order to lead them through the buy cycle and ascertain their exact needs and wants.
- We offer a variety of options to the consumer to encourage them to share their contact information.
- We use this information to nurture them as they proceed through the buying funnel. Often this includes a drip campaign for longer cycle products.
- This helps create a structured sales process which provides the sales team with timely information allowing them to best serve the customer.
- All of this is brought together as a whole including the planning and budgeting, approvals, calendars, various media collateral, workflows, etc. All aspects of the marketing and sales functions are incorporated with rules that allow them to function optimally together.
We would love to work with you on developing marketing automation and customer relationship management for your company. Even better, will show you how you can integrate these into your overall marketing program. Contact us for more information on how we can help get you started.